Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply.

Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

Examples:

DO YOU NEED A LOGO? YES!!

What does a Logo do?

A good logo shows what a company does and what the brand values.
a logo can and should be more than a symbol of identification rather helps people remember you
If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.
Makes a great first impression, which invites customers to interact with your brand
Distinguishes you from competitors